Before Gatsby, a 1918 trade catalog for children’s clothing recommended blue for girls. The reasoning at the time was that it’s a “much more delicate and dainty tone,” Finamore says. Pink was recommended for boys “because it’s a stronger and more passionate color, and because it’s actually derived from red.”
To our 21st century ears, all this men in pink stuff may sound a bit blushy. “It’s so deeply entrenched in us and our culture,” says Finamore. “We think of pink as such a girlish color, but it’s really a post-World War II phenomenon.” READ MORE
Astounding how things can change so drastically and become so ingrained.